Michael Williamson (Director) and Adrian Patton (Senior Manager) have released the highly regarded Annual Hotel Survey results for year ending 2018. The study gathers trading information from 3, 4 and 5 star hotels in Northern Ireland and is the only detailed insight into local hotel performance.

The report highlights that while there has been a record demand for hotel rooms across NI coupled with unprecedented average room rates, the addition of new room stock has been a contributing factor in the decrease in profits. There has also been regional variations in performances including rural hotels and Derry/Londonderry.

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Michael Williamson comments “On balance, while profitability out-turn is a little disappointing, it remains quite strong.  Visitor numbers continue to grow, so the overall outlook remains positive”. 

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Picture (L-R): Stephen McMullan (Deputy General Manager Jury’s Inn Hotel), John McGrillen (CEO Tourism NI), Adrian Patton (ASM Senior Manager), Michael Williamson (ASM Director).