Services

Hotels, Tourism & Leisure

Our Hotels, Tourism and Leisure Division provides a range of industry related services to local, national and international clients.

We have been at the forefront of a number of exciting developments in Northern Ireland and have developed a reputation as highly skilled and informed industry advisors. Our links with the Crowe Horwath International, a network of more than 400 offices in 90 countries, enables us to monitor industry developments and trends on a global scale.

On an annual basis, we publish the Northern Ireland Hotel Industry Survey. This is the only comprehensive assessment of hotel performance on the island of Ireland. It is used by industry practitioners, government departments and agencies, and tourism development bodies as a key benchmark tool.

The survey provides an in depth analysis of hotel performance at three levels, including hotel size, star grade and location.

The summary results for Northern Ireland from 2 recent editions of the survey are shown below:

Northern Ireland
2010
2011
2012
2013
Room occupancy average
63.4%
64.7%
73.2%
74.8%
Achieved daily room rate
£64.83
£62.74
£65.50
£68.17
Revenue per available room
£41.13
£40.62
£47.95
£51.00
Total sales per available room
£37,894
£38,164
£40,578
£44,590
Profit before tax per available room
£6,355
£6,406
£6,975
£7,906

To purchase a full copy of the report, please contact Michael Williamson

Our Services

  • Feasibility studies;
  • Business planning
  • Funding proposals;
  • Competitor analysis;
  • Market assessments;
  • Performance improvement reviews;
  • Operational reviews;
  • Strategic planning;
  • Contract negotiations;
  • Marketing plans;
  • Management development and resource planning; and
  • Recruitment.

Our People

Our Hotels, Tourism and Leisure team combine practical financial and operational experience gained while working in the industry. We understand the growth opportunities for the industry in a local context and the impact of changing market conditions on local businesses. We are the only local accountancy and consulting firm that employ senior staff members who have worked at senior management level for private sector operators in the Hotels, Tourism and Leisure industry. This, we believe, enables us to deliver practical solutions to our clients’ needs.

Contact Us

If you would like to discuss your needs, you can contact one of our Hotels, Tourism and Leisure specialists by clicking on the contact details below.

Belfast:
Michael Williamson
Dundalk:
Michael O’Hare
Magherafelt:
Michael McAlister
Newry:
Michael O’Hare

Michael Williamson

Michael Williamson
  • michael.williamson@asmbelfast.com
  • 20 Rosemary Street, Belfast, BT1 1QD
  • +44 28 9024 9222
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Michael O’Hare

  • michael.ohare@asmnewry.com
  • Wyncroft, 30 Rathfriland Road, Newry, BT34 1JZ
  • +44 28 3026 9933
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Michael McAlister

Michael McAlister
  • michael.mcallister@asmmagherafelt.com
  • Unit 12 The Diamond Centre, Market Street, Magherafelt, BT45 6ED
  • +44 28 7930 1777
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Michael O’Hare

  • michael.ohare@asmnewry.com
  • Wyncroft, 30 Rathfriland Road, Newry, BT34 1JZ
  • +44 28 3026 9933
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